The company finances the programme with a low-interest KfW loan tailored to digitalisation and innovation projects. The loan covers the investment in the platform rebuild and the related systems, with long-term, favourable conditions that match the multi-year payback. On a programme of this size, the financing volume comes to about EUR 3.5 million. As debt rather than a grant, it leaves the company's ownership intact and simply spreads the cost over the loan term.
A KfW loan is applied for through the company's own bank rather than directly at KfW, the so-called house-bank principle. The company discusses the project with its bank, which forwards the application to KfW and passes on the favourable conditions. The loans typically offer a long maturity and the option of one or more repayment-free start years, with a low fixed interest rate set for an initial period. Because the financing is debt rather than a subsidy, it does not duplicate a grant on the same costs, and a loan can often be combined with grant funding on a different part of the project. The decisive advantages over ordinary borrowing are the rate, the term and the grace period, which together match the slow payback of an innovation or digitalisation investment. For a project that is past the stage where grants typically apply, this combination is often the difference between proceeding now and waiting for internal cash to build up.